In a decisive move, Apple shareholders voted to uphold the company’s diversity, equity, and inclusion (DEI) policies.
This vote, held during Apple’s annual meeting, countered growing conservative criticism, including from former President Donald Trump, who called such programs discriminatory.
The proposal to scrap Apple’s DEI programs came from the National Center for Public Policy Research, a conservative think tank.
However, it was overwhelmingly defeated, with only 210.45 million votes in favor versus 8.84 billion against.
This resounding rejection highlights strong shareholder support for Apple’s DEI efforts.
Apple’s DEI initiatives, boosted during the 2020 Black Lives Matter movement, include programs like its racial justice initiative, which supports historically Black colleges and universities.
Globally, Apple teaches coding to indigenous communities in Mexico and partners with Aboriginal-led nonprofits in Australia.
The company avoids diversity quotas, focusing instead on creating opportunities and fostering collaboration among diverse employees.
Why DEI Programs Matter to Apple’s Success
CEO Tim Cook stressed that Apple’s success stems from its “culture of collaboration,” where diverse perspectives fuel innovation.
Despite potential legal challenges, Cook reaffirmed Apple’s commitment to dignity and respect for all, calling these values its “North Star.”
The vote reflects broader tensions in corporate America, as companies like Meta and Alphabet face pressure to scale back DEI programs.
Yet, Apple’s shareholders have consistently supported its approach, rejecting past proposals to disclose more about racial and gender pay gaps.
Shareholders also turned down a proposal to assess risks tied to Apple’s work with artificial intelligence, though it gained more support than other shareholder-led efforts.
Meanwhile, all management proposals, including executive compensation, were approved.
Apple’s DEI commitment aligns with its broader strategy of innovation and social responsibility.
As the company plans to invest $500 billion in the U.S. over the next four years, diversity and inclusion remain central to its identity.
In a shifting legal and political landscape, Apple’s shareholders have sent a clear message: diversity is not just a value—it’s a priority.
